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See, my initial thought went to the idea that memes have a powerful impact on things and, when used right, can be for the greater good. In which case I will say yes I do believe in meme magic, because of Stefán Karl Stefánsson and the power of LazyTown memes. ...Ooootherwise I have no idea what you're talking about.
I'll have to look into this a little deeper. It may fall into another 'magikal' category that is comparable.